Our Zoom Digital Marketing Blog Posts & Backlinks Training Course explores the world of blog posts: how best to research and write them, and perhaps most importantly, how to get good quality backlinks for them, in order increase your organic search engine rankings.
WordPress began it's life as a blogging tool way back in 2003, so it seems ironic that in the interim years whilst it has become the de facto software for building websites of all shapes and sizes, nowadays it is still very much used for the original purpose for which it was intended: to allow webmasters and administrators to publish their own news as and when they wish, without the need to employ a web designer to do it for them.
And in many ways, the process of creating blog posts (or blogging, as it is usually referred) still remains the very lifeblood of achieving optimal SEO i.e. the best way to draw visitors to your website organically (i.e. naturally, and without having to pay for advertising). Saying that however, the same golden principle of blogging remains true as well: can you write and publish blog posts that anyone will want to read? Is your writing style and content interesting or provocative enough to elicit any reactions from anyone?
In this course we explore these topics, taking a careful look at your business and your competitors in order to highlight the themes, subjects and topics that are most ikely to appeal to your audience and result in the highest customer engagement. We also examine some of the styles of writing and imagery you can employ to catch your readers eye and keep them reading. We also examine the work of backlinks, and how to effectively get the right links coming into your blog posts (and indeed the other pages of your website) that will increase your search engine rankings and drive more visitors to your website.
Drawing together much of the information we would have uncovered in our previous planning, competitor analysis and SEO keyword digital marketing modules, our blog posts and backlinks class will assist you in creating a blog post strategy that can also feed into your social media channels. We also look at several plugins that will enhance the blog posting process, plus how to prepare your posts for responsive viewing on mobile phones and tablets.
Getting good backlinks is like discovering the Holy Grail at the moment, but there is a lot of misinformation online right now as to how to go about achieving this in the right way. During this class we use a number of backlinks tools which, coupled with some careful research and analysis, we uncover exactly what your strategy should be to get the backlinks you need to generate the visitor traffic your business deserves.