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Zoom Digital Marketing Google Analytics Training Course

Module DM8

Zoom Digital Marketing Google Analytics Training Course

Our Zoom Digital Marketing Google Analytics Training Course teaches you how to connect your new website to Google, and how best to read your Google Analytics data.

Hooray! We've almost completed the building of our website! So, can we sit back and watch the customers roll in? Sorry, unfortunately not.

Whilst the bulk of the work may be done, we need to get your new website wired in to Google in order to ensure that your visitor traffic is correctly tracked and recorded by the rather esoteric Google Analytics engine. Thankfully the process is relatively simple, and in this online class we cover all of the important technical bits and bobs; including the things you need to do to get your website indexed by Google quickly, so you can start gathering some of the visitor traffic you need. This includes:

Google Search Console

Formerly (and fondly) known of as webmaster tools, Google Search Console, whilst bearing some resemblance to Google Analytics, is a specialised tool designed to help get your website registered and indexed in Google, with a variety of options to help you check the validity of your web pages, URLs and sitemaps. During our online class we take you through the process of registering your site, and how best to use these tools to help you improve your websites performance.

Google Analytics

Mega-powerful and just as confusing, Google Analytics currently ranks as 20th in Google's list of most popular apps because, whilst it may be the essential tool for monitoring your websites traffic (and the keywords and phrases by which your customers discover you), it is for most a convoluted and confusing space, rich with impenetrable jargon and obscure settings. Have no fear! The Google Analytics segment of our class will see you well on the way to understanding (and using) this powerful platform to analyse your website traffic, helping you to fully understand how your visitors are discovering and experiencing your website, and how to discover those insights that will allow you to improve your business further.

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