Our Digital Marketing Research and Planning Training Course aims to attain a 'birds-eye' view of the business, with a specific view to the it's current and future digital marketing requirements.
Whilst not strictly part of the digital marketing domain, it is best practice at the start of any online web development project to engage in developing a wide-ranging overview of the business, it's objectives, goals, products and services, and its current marketing plans, in order to gain the fullest picture possible of the entire business footprint, and how the business can be best be represented in the online marketplace.
In many instances, this can involve speaking to a businesses various departments in order to gain some insight into their own specific processes, but inevitably at some point it is the role of the chief digital marketer to draw all of the various threads together in order to construct a cohesive road-map of the companies future digital marketing endeavours.
During this class, we work with you to answer many of the defining questions that any chief digital marketer would ask of his client, namely:
Following on from this process, it often becomes clear as to what types of digital media will be required for the businesses marketing purposes, including:
As you can see, there's a lot to cover in the research and planning process, but time and again this has proved to be an essential and time saving process to employ as the first stage to any businesses digital marketing strategy.