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Zoom Digital Marketing Social Media Training Course

Module DM3

Zoom Digital Marketing Social Media Training Course

The wild and wonderful world of Social Media is explored in our Zoom Digital Marketing Social Media Training Course, with a particular focus on what your competitors are already up to on Social Media.

In this course we ask the question: What approach are your competitors taking with their social media? Are they using it to attract new customers, or to build relationships with existing ones? Are they sharing internal news, their website blog posts, or sharing the news of others? Industry news perhaps? And is that news on or off-topic to their specific industry? Can you sense if there is any content marketing strategy at work, or are your competitors simply firing random content blindly in the hope of something happening, without knowing what that might be?

With these, and many more questions in mind, during this online course we will assist and advise you on how to build a Social Media strategy that stands the best chance of working against your competitors efforts, with customer engagement at the forefront of our goal.

Social Media Engagement

  • We seek to discover which of your main competitors get the most post engagements, and why.
  • We show you how to benchmark your competitors by their followers, reviews, likes and comments.
  • We explore what are your customers 'pain points', and how these should best be addressed.
  • We look at Social Media posts, and how these should reflect what a business does. Does each post have a CTA? A phone number, or web link?
  • Are your competitors asking questions of their audience? It's a great way to build engagement!
  • We look at all the major platforms during this process, including Facebook, Twitter, Instagram, YouTube and LinkedIn, amongst others.

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Testimonials

Not to blow our own horn (much) but we have taught some of the biggest companies in the UK...
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    Justin, Macmillan Education.

    Just Eat
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    Rachelle, Just Eat.

    UKTV Play
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    Kate, UKTV.

  • Fujitsu
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    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
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    Corina, Hertsmere Borough Council.

  • Homebase
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    Alex, Homebase.

    Safestore
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    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
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    Kelli, Oaklands College.

    Central School of Speech & Drama
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    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
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    Emma, Abingdon & Witney College.

  • Lewisham College
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    Alan, Lewisham College.

    Henley College
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    Robyn, The Henley College.

    Tring School
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    Milo, Tring School.

  • Beauchamps High School
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    Kay, Beauchamps High School.

    Borders College
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    Russell, Borders College.

    The Boys Brigade
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    Robert, The Boys' Brigade.

  • Cravenhill Publishing
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    Hannah, Cravenhill Publishing.

    Knebworth Primary School
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    Jessica, Knebworth Primary School.

    JFS School
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    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
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    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
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    Stuart, Norfolk County Council.

    Endemol Sport
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    Rob, Endemol Sport.

  • Milton Keynes Academy
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    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

Zoom Training

Zoom Training is a division of 21st Century New Media Ltd., a publishing and creative agency established in March 2000 by the music and video producer Clifford White.
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