The wild and wonderful world of Social Media is explored in our Zoom Digital Marketing Social Media Training Course, with a particular focus on what your competitors are already up to on Social Media.
In this course we ask the question: What approach are your competitors taking with their social media? Are they using it to attract new customers, or to build relationships with existing ones? Are they sharing internal news, their website blog posts, or sharing the news of others? Industry news perhaps? And is that news on or off-topic to their specific industry? Can you sense if there is any content marketing strategy at work, or are your competitors simply firing random content blindly in the hope of something happening, without knowing what that might be?
With these, and many more questions in mind, during this online course we will assist and advise you on how to build a Social Media strategy that stands the best chance of working against your competitors efforts, with customer engagement at the forefront of our goal.