Master the art of SEO in our Zoom SEO Training Course, a course that fully explains how to isolate and implement the right key phrases for your business, and how to best optimise your website to attract your perfect audience.
It's true that there is a lot of confusion and misinformation about SEO, but the fact is that it all boils down to choosing the right key phrases to use to attract the right traffic for your website. Key phrases are kind, whether they are 'chunky-middle' or 'long-tail' key phrases (no one tried to use the 'big head' phrases!) and these (rather infantile) terminology and much more is dispelled during our SEO course.
Our SEO course begins with a deep dive into your business, seeking out all of those relevant key phrases that a search engine user might use to discover you. Some of these key phrases you may already know. Other will be a surprise. We often find that some solid research always reveals an 'SEO Universe' all of your very own, populated by a multitude of search terms, with numerous searches conducted every day in relation to your business products and services.
Utilising a variety of online tools, we uncover and compile these key phrases into a spreadsheet, brainstorming as we go as to how they might be effectively used on your website - be it on your content pages, blog posts, news section, about pages and so on. Key phrases often suggest content, be it for your main pages, your blog posts, or for your social media mentions, and as such, we teach how how best to conduct your SEO research to discover and record these phrases ready for their use on your website.